Blue Cross NC/Let’s Talk Solutions

Challenge: While the Let's Talk Cost campaigns were successful at educating people about the reasons behind rising healthcare costs, research showed that people wanted to hear what Blue Cross NC was doing to help solve the problem.

Solution: This campaign told the larger healthcare cost/solution story through true-to-life member scenarios. Videos, a microsite and social and digital ads illustrated Blue Cross NC’s efforts to change the cost trajectory and help improve care for members.

Result: The campaign continued to reinforce a positive view of Blue Cross NC and its endeavors.

Role: ACD/writer