Writing is my passion, from penning social snippets to ghostwriting for SMEs, MDs and C-suite execs.
Clients and colleagues say I excel at simplifying the complex into everyday language. While I have written for a wide a variety of industries, I have been immersed in the world of healthcare, especially on the payer side, for more than a decade. At the risk of sounding boastful, I could bore you to tears at a party with my healthcare knowledge.
Experience
Ketchum,VP/Group Creative Director
+ Managed creative teams for a top global communications agency, resulting in YoY growth that routinely outpaced other agency sectors worldwide
+ Led the creative team on the successful brand journalism site for Horizon Blue Cross and Blue Shield NJ, Horizon Health News
23% YoY increase in overall traffic
79% increase in YoY organic search traffic
+ Resourced and budgeted writing asks from across the national Ketchum network
+ Mentored and motivated teams across clients to overcome challenges and ensure consistent, effective messaging and brand voice across all comms channels
+ Pitched and executed new business efforts
+Helped lead award-winning, integrated campaigns that brought measurable results for clients
+Lead writer/co-conceptual lead on Lorissa’s Kitchen. Exceeded awareness and sales goals through paid/organic social and a campaign, Lorissa’s List, that supported mompreneurs throughout the Mother's Day season.
+ Lead writer/co-conceptual lead on Blue Cross NC corporate reputation campaigns
40% of North Carolinians blamed health insurers for the rising cost of care
Campaigns helped cut that number in half
Micromass, Senior Writer
+ Learned about the land of pharma; also worked on European Wax Center
Freelance Writer
+ I did the freelance gig for more than a decade, working for companies, agencies and clients all over, including Ogilvy, GSDM, Baldwin &, McKinney. Gained insight into different ways of thinking, approaching, creating.
McKinney, Copywriter
+ I got my copywriting feet wet—actually, I was thrown into the deep end of the pool—at McKinney. I was one of the first copywriters to be hired out of college, along with another newly minted UNC- Chapel Hill graduate. In my tenure, I racked up a number of national creative awards.
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