Blue Cross NC/TodayWe

Challenge: Transformation is key for better, more affordable and more sustainable healthcare. Blue Cross NC is dedicated to do its part. But most North Carolinians are unaware of the many things that the organization does on a daily basis to reach that goal.

Solution: TodayWe was a conceptual platform for Blue Cross NC to speak to its multifaceted, comprehensive endeavors to improve care, costs and community health.

Result: As with previous campaigns, TodayWe continued to reinforce a positive view of Blue Cross NC and raise awareness about its many contributions in elevating the healthcare system.

Role: CD, writer