Lorissa’s Kitchen

Challenge: Lorissa’s Kitchen wasn’t exactly knocking it out of the park. In fact, with 0% unaided awareness, it wasn’t even in the stadium. The brand was struggling to connect with its primary target: moms.

Solution: Lorissa’s Kitchen meat snacks have what many moms seek: “real” ingredients without unhealthy additives. We also know that moms "get real" with one another about motherhood. Bringing these truths together via tongue-in-cheek humor, we created a voice that connected.

To further increase brand awareness, we created Lorissa’s List (think Small Business Saturday, only supporting mompreneurs during the Mother’s Day season).

Results: From digital ads and paid/organic social to Lorrisa’s List, we exceeded brand awareness, consideration and sales goals.

Louisa’s List received significant media coverage, including AdWeek and People.

Role: ACD, writer